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Aircraft Marketing     General Marketing Perform market studies & Determine Market requirements Formulate strategies Perform market studies & Determine Market requirements Generate marketing materials     Economic Analysis Operating Cost Analysis - Initial investment, maintenance & crew costs etc.     Aircraft Performance Analysis Route Analysis (Block fuel and time) Takeoff Analysis Payload Range Charts Wind Corrected Design Range Maps( see example) Route Analysis and Route Maps ETOPs Analysis and Maps View example of MapMake the tool used in the analysis     Cost/Benefit Analysis Determine the economic savings of a products features NPV, Payback, Internal Rate of Return